Within a company to innovate is to make the most of any opportunity for growth , either because a crisis creates new needs or because you have a nose to detect in advance what the trends will be. Linkedin is the most important social network of professionals in the world. This is not by chance if one takes into account the great possibilities of exposure that it represents for any entrepreneur or specialist already positioned in their field and, furthermore, it is an ideal means for strengthening a brand at a professional level. Its purpose may vary according to the expectations of each user.
Therefore, it can be used to search for a job, to promote a personal brand and also to share what we call “motivational messages”. For some time now, surely you could have noticed how your executive email list home is full of posters and inspiring phrases about goals, personal objectives, leadership and effort. Happiness is a premise for them and it seems that this trend is here to stay (at least for a long time), since there are many companies that have decided to incorporate this type of content into their communication strategies. The certainty that the world of work is changing is not lost on many. This is due to the insertion of new technologies and work processes, with the digital sector being one of the sectors that demands the most professionals.
Therefore, words like "Work environment" and "Coaching" are ahead of the curve when it comes to labor relations, especially with regard to new modalities (for example, the so-called "Home office" , currently very implemented in marketing agencies). A few years ago, dissatisfaction with salary was almost a constant, but today the greatest importance lies in the fact that, beyond the right to have a decent salary, it is also essential to enjoy the space in which tasks must be carried out . This includes everything from feelings of optimism/pessimism to communication with higher-ups. Given this scenario, it begins to sound more logical that lindekin has become a kind of escape valve for professionals, right? Publishing inspiring messages makes the workers themselves have emotional and even moral support to combat despondency. Let's remember: personal well-being and a correct balance between professional and personal goals are currently the aspirations of everyone who seeks to escape stress and stay motivated.