You picked the wrong automation tool. A HubSpot Blog research report on media and content planning revealed that finding the right tool is a roadblock for many marketers. In fact, 45.9% of those surveyed who don't rely on marketing automation say the biggest obstacle they face is that they can't find platforms with the capabilities they need. In addition, 59% of B2B professionals say they don't feel they're utilizing their marketing automation tools to their fullest potential, according to the state of marketing automation report. So, not only are marketers struggling with picking tools, they also struggle to use them.
Picking the right marketing automation tool is essential, as it will determine how successful your strategy is. Here are the top features to look for in marketing automation software: User-friendly, intuitive interface Advanced analytics and reporting fax number list Knowledge base and customer support tools Integrations Scalable options Check out this article on the top marketing automation tools available on the market. 3. Your marketing and sales teams aren't aligned. The worst thing you can do with marketing automation is operating in a silo. At the end of the day, marketing is a function designed to support sales, products, and other business sectors. As such, it's imperative that your marketing team bring in all necessary stakeholders to build workflows that align with teams beyond your own.
This is particularly important with marketing and sales teams who work hand-in-hand to turn leads into marketing-qualified leads (MQLs) then sales-qualified leads (SQLs) and finally customers. Have you thought about what processes would benefit your sales team? This could look like an automated email from a sales rep once a lead has completed a high-intent behavior. Of course, to define what that behavior is, you have to define that with the sales team.